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The 7 deadly sins of social media
By Stuart Ridley on the 26th September 2008
Want to know all the best ways of marketing to social media? Just avoid all stupid mistakes big businesses have made trying to turn the blogosphere into the flogosphere, writes Stuart Ridley. Social media is incredibly hot right now, but it’s hardly a new trend. The internet has always...
Is your business family friendly?
By Yvette Neilson on the 26th September 2008
Many people start their own businesses to satisfy the need for family-friendly work hours. Yvette Neilson looks into how small business stacks up when it comes to mixing business and family. If the phrase ‘family-friendly work policy’ makes you cringe with thoughts of well-paid...
My buddy the bank
By Rosanne Bersten on the 26th September 2008
The credit crisis of the last 12 months has shown bank loans to be anything but safe as houses. Rosanne Bersten finds out how online peer-to-peer lending groups are bypassing the go-betweens and potentially putting the entire banking business model at risk. The US sub-prime loan crisis was big...
Follow the sun
By Josh Mehlman on the 24th September 2008
Tony Clark was one of four founders of Adelaide-based Rising Sun Pictures, a digital special effects production company that is now among the world’s best. He tells Josh Mehlman about the decade’s worth of ups and downs it took to get there. t often seems the more glamorous something...
Beating the skills shortage
By Stephen Craft on the 24th September 2008
The economy may be slowing, but skilled workers are still very much in demand. That means you have to work a little harder to find and keep the quality people your business needs. Stephen Craft considers the options. Content provided by the Commonwealth Bank of Australia With the...
Kick Start: beach lovers need not apply
By Josh Mehlman on the 24th September 2008
The trip of a lifetime inspired Albury’s Amanda Duncan-Strelec to start up a unique tourism business offering one-week adventure holidays among the Alaskan glaciers. How can she use the web to get the message out? The panel Stephen Craft Commonwealth Bank of Australia Expertise: small...
Think Tank: Franchising - a licence to print trouble?
By Louis White on the 24th September 2008
Franchising is big business, worth anywhere from $80 billion to $130 billion per year, depending who you ask. If you’re looking to buy a franchise or thinking about franchising your business model, what do you need to know? The panel Janine Allis Founder and MD of franchisor Boost...
The future frontier
By Ruby Blessing on the 24th September 2008
The final chapter of our web design series features tales of wonder and mystery as intrepid explorer Ruby Blessing journeys to the edges of the internet to discover the future. I am writing to you, dear reader, from the outer most reaches of the digital domains where I am currently stranded,...
No ordinary client
By Marguerite McKinnon on the 24th September 2008
He pops the question, she says yes… now comes the headache. Marguerite McKinnon explores the booming wedding industry and finds the secret to bliss for bewildered bridezillas.. When it comes to a wedding, you have to be a little crazy in love. Why else would you part with $30,000 for a...
Tips for shark wrangling
By Harris Madden on the 24th September 2008
Not all recruiters are sharks, but there are plenty of them out there with pointy teeth. Harris Madden dons the protective wetsuit and brings you more tips to avoid getting bitten. Employers often assume that engaging recruiters on a success-fee basis and putting the role out to many firms at...
Online Marketing: Plug that hole!
By Stephen Murphy on the 24th September 2008
Unless you view search marketing as part of your overall business promotion activities, chances are your online campaigns will not perform to expectations, Stephen Murphy warns To most of us it seems logical to get the facts before you make a decision. The old saying “marry in haste and...
One trillion web pages!
By Peter Blasina on the 24th September 2008
Google recently announced that the number of unique pages on the web has ticked over to a trillion (1,000,000,000,000). Peter Blasina offers some tools to help you locate relevant information among all that noise. When Stanford University students Larry Page and Sergei Brin launched Google’s...
Save money and see the world
By Josh Mehlman on the 24th September 2008
Business travel is essential for growth, but sky-high prices are making it a luxury. Josh Mehlman discovers how to fit your entire travel budget into one carry-on bag. This year is not a good time for business travel. Sky-high fuel prices have driven up airfares and transport costs. Nearly...
Big phones for small business
By Seamus Byrne on the 24th September 2008
The age of dumb phone systems is over. Seamus Byrne discovers how choosing the right communications can transform your business from garage operation to genuine enterprise. When a business is starting out as a few desks in a small room, or tucked away in a home office, phones demand little thought...
Does Google control the internet?
By Jonathan Crossfield on the 24th September 2008
The rise and dominance of Google in the web search market now means that the success or failure of an online business can depend on the decisions of this online giant. Jonathan Crossfield asks whether a search engine has a right to tell you how to run your website. In 2005, a giant shrugged,...

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