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Easy Rider: Deus Ex Machina, custom motorcycles, Sydney
By Stuart Ridley on the 13th November 2007
Mambo founder Dare Jennings joined forces with Action Motorcycles’ Rod Hunwick to create DeusexMachina. They ditched corporate cloning, celebrated individuality, and paid homage to ‘the god in the machine’. Why Deus ex Machina? What is it about the spirit or deity in the machine...
Website architecture workshop: real world examples
By Sue Blatchford on the 13th November 2007
Learn how to plan a great website for your business by examining what the experts do. Examples of different types of navigation structures: Left NavigationList of ContentsHorizontal Top BarTabsMulti-level tree navigationButtons with drop down revealsBreadcrumb TrailIntermediate: Ecommerce website...
How to attract customers to your website
By Sue Blatchford on the 29th January 2008
Are you ready to promote your products or services online? Before you pay for anything, spend time learning about your options from online marketing and web architecture expert Sue Blatchford. There's a common misconception about websites that if you build it they will come! But the truth is...
Google vs Microsoft vs Yahoo!
13th November 2007
Google vs Microsoft vs Yahoo! The $billion brawl for your business. We put the big three companies in the search space head-to-head, and reveal the best tactics for using search and related services to your advantage. As Google & Yahoo! tighten their grip on business services, can Microsoft...
Will e-commerce really make you money?
By Kate Hennessy on the 20th December 2007
Cashed-up global consumers are your potential new market with e-commerce done right. The internet is the great equaliser. No matter how big or small your business is, a successful e-commerce strategy and well-planned website can propel you onto the big guys’ playing field. The trick? Making...
What price love? Elite Introductions Trudy Gilbert
By Naomi Hulbert on the 15th April 2008
Trudy Gilbert’s goal was to become a millionaire before she turned 35, and she made it with time to spare. How? By rescuing the art of matchmaking from the clutches of kitsch game shows and unsavoury personal ads. Naomi Hulbert flirts with the business of romance. Trudy Gilbert sits across...
The host with the most
By Jonathan Crossfield on the 27th June 2008
When planning a website, the obvious place to start is with a great design and wonderful words. But even the most stylish website can fail without a good hosting server. Jonathan Crossfield offers some strategies on getting it right. The internet appears to pull information out of the air, but every...
When is a cube not a cube?
By Kick Start on the 4th July 2008
Miriam Tulevski and her husband created Car Cube, a self-contained, portable pressure washer for vehicles. Now looking to market the product overseas, Miriam has hit a few snags. For one thing, someone else owns the most obvious domain name. Also, it isn’t only for cars and isn’t a...
How to plan a better website
By Sue Blatchford on the 13th November 2007
Does your business need a new website, like, now? Spend 5 minutes learning the important steps of planning a better website with information architecture expert Sue Blatchford. Because failing to plan could equal planning to fail! ####### Jargon translator: What is website architecture? Website...
Small business lifecycle: reaping the rewards
By Stephen Craft, Executive Manager in Commonwealth Bank Local Business Banking on the 15th April 2008
Manage your business lifecycle from start up to sell out with advice from your local business bank. You thought long and hard before starting your business. But have you thought about what you’ll do when it’s time to leave it behind? Stephen Craft, an executive manager with Commonwealth...
Kickstart workshop for a start up kids wear label: kinderclobber
13th November 2007
kinderclobber.com.au, an online children’s accessories start-up, is the brainchild of Dimity Mitsis and Kate Askew. They’ve registered the domain name, but they need to know where to go from here. Nett drew from its panel of expert contributors to answer their burning questions THE...
Bosom buddies
By Yvette Neilson on the 4th July 2008
What do former game show models do after the last whitegood has been won? As Yvette Neilson finds out, they take their insider knowledge of fashion and turn it into a thriving business that helps real women avoid wardrobe malfunctions. Even the genetically blessed are not immune to the pain caused...
MySpace, my business
By Naomi Hulbert on the 18th February 2008
During the high-powered 80s, cut-throat investment-banker types loved to bandy about the phrase “it’s not personal, it’s business”. But thanks to the recent explosion of social-media networking and community websites, business has become very personal indeed. What’s the...
IGGY GOES POP: Iggy & Lou Lou: one artist, one website, one big success
By NAOMI HULBERT on the 23rd January 2008
An antique childhood gift inspired Irene Grishin-Selzer to create jewellery label Iggy & Lou Lou. Now the internet is turning her cottage industry into a global brand. As a child, Melbourne-based sculptor Irene was given two porcelain figurines by a family friend, which she named Iggy and Lou...
Where's our broadband, Minister?
By MARGUERITE MCKINNON on the 15th April 2008
Interview with Senator Stephen Conroy Minister for Communications The irony is beautiful. After an age of being on hold to speak with Senator Stephen Conroy, he finally answers his mobile, car indicator ticking in the background. He’s somewhere in the country, experiencing first-hand the...

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