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Everything Else
Social networks are not communities
RedBubble was first conceived as a me-too local version of a successful overseas website, but a change in direction made it…
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Everything Else
Feeding the beast
We feed the internet a lot of information, which begs the question: are we logging on to the internet, or…
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Franchises
How to offset your carbon footprint in four steps
The process of measuring the carbon footprint of your business is the necessary first step in reducing your carbon impact.…
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Everything Else
Emotive online ads
People who create engaging video advertisements really have their work cut out for them. There’s so much that needs to…
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Everything Else
Top augmented reality innovations of 2009-10
Augmented reality is still in its infant stages. Much of the work that has been developed using the medium only…
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Everything Else
How to: decide how much of your website to diy
Workshop: how much of your website should you DIY? —Traditional wisdom says off-the-shelf website solutions are cookie-cutter and a bespoke…
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Everything Else
A legacy for Sophie: a day of difference
A Day of Difference: supporting critically injured children online Many have heard about Sophie Delezio, the brave girl who survived…
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Everything Else
Best product videos
The internet is packed full of average videos promoting products. A very, very small number of them actually incorporate the…
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Everything Else
Up and at them
The growth and success of online political activist groups like MoveOn, GetUp! and Avaaz present valuable lessons for anyone looking…
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Everything Else
Rebranding viral: give gifts, not viruses
It’s sad but true: everyone wants a viral video. The good news is that you can make your campaign different, in…
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