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Everything Else
Niche marketing: bettering your site and selling your idea
Looking to establish a subscription-based online business to promote the practice of Qigong, Kear and Willa Whitewolf contacted Nett for…
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Everything Else
What’s wrong with real reality?
You’ve seen versions of the augmented reality vision in movies, and you might have seen it demonstrated with ads and…
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Everything Else
Splitting hairs: making online video work
Hair salon owner Jose Bryce-Smith is looking to revamp the websites for her salon and range of dyes and hair…
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Everything Else
Fabulous, mate!
Chris Cassar and Rick Glenn saw an opportunity to sell men’s grooming and skincare products online and wanted their website himage.com.au to…
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Everything Else
Don’t have a spare $10k?
If the top 10 ways to invest $10K haven’t quite satisfied your hunger for strategic business development, here are four slightly left-field…
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Everything Else
4 steps to writing good online copy
Reading good online copy is like observing a well-maintained bonsai. All leaves and less significant branches have been removed from…
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Everything Else
Marketing and products that celebrate the moment
As the online world becomes ever more immediate, consumers are becoming more and more expectant of content and product that…
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Everything Else
Perpetual promotion part 2: who you know
As my life becomes increasingly interwoven in a tangled web of networks, gaining a perspective of how I fit in…
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Everything Else
How you define success changes
One of the most important and personal decisions we can make as business owners is how we define success for…
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Everything Else
Got a spare 10k?
A small business is a hungry beast. It will devour as much time, energy, and money as its owner is…
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