Everything Else
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The building blocks of branding
It can be really difficult to find a business name and image that will get you noticed in the marketplace.…
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Understand your customer!
Ever since Harvey Norman executive chair Gerry Harvey said, “Online’s a waste of money – no one is ever going…
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Start Up
Kickstart – Phee Gardner coordinates Appetite for Excellence, an awards program for young chefs, waiters, and restaurateurs. Our expert panel…
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Lost in space: site navigation tips
Getting people to visit your website is only half the battle; it’s just as hard to convert them to customers…
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Brand me
It can be really difficult to find a business name and image that will get you noticed in the marketplace.…
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Your customers are your reputation
Do you know what your customers are saying about your company online? Even if you’re not an online business, chances…
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Start your own social network
Start your own social network – Many employers view social networks as time-wasting nonsense. Can building your own workplace social…
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Business class customer service
Business-class customer service – What’s the difference between delivering customer service to business or consumer customers? Josh Mehlman finds out…
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Boost your care factor
The secret to success in online business is gaining people’s trust. Luckily, that’s a lot cheaper and easier to do…
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Out of the box
Gerry Harvey said you couldn’t make a profit selling electronics online, but Big Brown Box has proven him wrong less than a…
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