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Market Research

Market research

Market research is the process by which a business owner gets to know their market. It involves the collection and careful assessment of information relating to the markets for the business’s goods or services and is a critical part of the strategy for arriving at a well-prepared marketing plan. Obviously, if you are to succeed in your business, you must get to know your market thoroughly. Market research carried out properly will therefore provide information about your customers, your competitors, your industry, and the problems involved in the marketplace, … more »

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